For brands, businesses and entrepreneurs, LinkedIn is a powerful platform that can attract professional audiences.
And, thanks to a number of attractive new LinkedIn features , building a prosperous community on the app has never been easier.
Are you ready to start? Explore 6 ways to use LinkedIn to grow your business now:
What is LinkedIn marketing and its importance?
If you are not familiar with LinkedIn, you will be forgiven for thinking that this is a glorious work committee. However, the situation on LinkedIn is changing-and soon. In the past 12 months, LinkedIn has quietly introduced many engagement-driven features.
With interactive polls , quick responses and LinkedIn stories , the platform has now become the preferred destination for professional conversations and interactions.
For enterprises, this key point brings new marketing opportunities and the opportunity to build a strong professional follower network. By building an active LinkedIn community, brands can attract new and diverse talents, increase visibility among potential investors or brand ambassadors, and even attract potential new customers.
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6 ways to use LinkedIn to grow your business:
- Optimize your LinkedIn company page
- Dive into LinkedIn Analytics
- Add photos to your posts
- Embrace LinkedIn’s engagement-driven features
- Share video content
- Add hashtags to posts
#1: Optimize your LinkedIn company page
If you want to build a brand on LinkedIn, the first step is to optimize your LinkedIn company page.
As on Instagram, it is important to get brand value immediately. A strong and consistent profile can instantly boost your brand and encourage users to follow your page.
For example, you may want to add a summary line on the page to describe the purpose or mission of the brand.
Likewise, it’s best to add an About creature to tell the story of your brand in a concise and fascinating way.
Consider who your target audience is on LinkedIn, and specifically target your company page as the target audience. For example, if you are primarily targeting potential new employees, you may need to include detailed information about your recruitment policy, employee benefits, or team building activities.
In addition, consider how your visual brand supports your brand goals on LinkedIn. A well-designed cover image and profile image can set the tone for your brand and are more likely to convert visitors into followers.
SEO Tip: Add relevant keywords to your LinkedIn company page name to improve your in-app discovery capabilities.
#2: Deep dive into LinkedIn Analytics
One of the best ways to attract new followers on any network is to understand which methods can effectively interact with existing audiences.
This is especially true for LinkedIn, as the user’s family feed mainly contains their contact activity.
By understanding the types of posts that drive the highest engagement, you can adjust your strategy to include similar content and build on your success.
Similarly, you can use LinkedIn Analytics to better understand who your existing audience is and whether that audience is consistent with the platform’s target audience.
Once you understand your audience on LinkedIn, you can use it to inform your content plan. Think about which topics your followers are most likely to participate in—the more engagement you get, the more family feeds your content will get.
#3: Add photos to your post
Like most platforms, LinkedIn is becoming the vision-first platform.
Gone are the days of text-only posts. Now, you can expect to see images and videos at the top of the LinkedIn Home Feed.
Due to its attractive nature, the LinkedIn algorithm may prioritize posts that contain images or videos.
In addition, when someone scrolls on their LinkedIn homepage, images take up more space, which makes them an effective way to stand out and attract users’ attention.
If you are creative, you can also use LinkedIn’s document function to share an image carousel on your LinkedIn page. LinkedIn documents can be previewed in a scrollable format, making it the perfect cheat code for brands and businesses that want to share dynamic, engaging image libraries on the platform.
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#4: Embrace LinkedIn’s engagement-driven features
As mentioned earlier, LinkedIn has been very busy in the past few months. As a result, there are now more ways than ever to interact with your audience and attract new followers on the app.
Here are some new LinkedIn features that are great for increasing your followers:
- LinkedIn Live
- LinkedIn Story
- Polls
- reaction
According to LinkedIn, on average , live videos have 24 times more comments than local videos produced by the same brand .
LinkedIn Stories is very useful for sharing quick, professional updates, which can keep conversations fresh and increase brand awareness.
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Voting is a super fast participation victory, which helps to increase your visibility, and it can also be a great way to discover topics that your audience cares about on LinkedIn .
Similarly, rapid response can be used as a creative marketing opportunity to create more marketing opportunities. For example , companies like Gymshark can use them to evaluate the audience’s thoughts or feelings:
This is a quick and easy way to increase your LinkedIn exposure and at the same time bring real interaction to your brand.
ICYMI: LinkedIn has released several new features! Discover 5 new LinkedIn features you might miss in this blog post .
#5: Share video content on LinkedIn
If you are looking for a fast pass to grow your business on LinkedIn, sharing video content is a good starting point. Video content usually attracts the viewer’s attention for longer-the longer the viewer interacts with a piece of content, the more likely it is that the LinkedIn algorithm will promote the content to a larger audience. In addition, video is a great format for brand narrative and can increase the sense of community on your channel.
Creating a LinkedIn video strategy from scratch can be overwhelming, but fortunately, you can repurpose video content across multiple channels- find our important tips here .
Note: LinkedIn supports videos ranging from 9:16 to 16:9, but the display ratio of all videos on mobile devices is 2:3.
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#6: Add tags to posts
Hashtag acts as a portal for new users to discover your content, so it’s worth popping up some relevant tags at the end of each post.If you’re not sure which hashtags to include, check LinkedIn’s suggested tags, or organize a list of trending tags that you noticed in posts on LinkedIn Home Feed. Hashtags is still a relatively new feature in the LinkedIn experience, so it is not unreasonable to expect more discoverability features driven by Hashtags in the future. With this in mind, it’s best to join the hashtag trend sooner rather than later. From improving the professional image of your brand to attracting more job seekers, LinkedIn can help your business grow. With the continuous release of new features, there is no better start than now.
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