This is the ideal time to boost your e-commerce site’s SEO and content in preparation to ensure you’re ready for a rush of customers who are virtual. Here’s how you can get started.
COVID-19 has definitely changed the face of the planet.
Unfortunately, the majority of industries have suffered from this epidemic and have seen a huge decrease in conversions and traffic.
The most intriguing developments we’re seeing are eCommerce – as well as Search Engine Optimization and Conversion.
According to research by Slackline according to research from Slackline, specific online retailers that sell medical supplies including food and fitness equipment have increased by a significant amount. TimeofIndia
Some of the fastest-growing product categories are:
- Disposable gloves.
- Bakery-making equipment.
- Cold and cough.
- Food packaged in a box.
- Equipment for weight training.
- Cleaning equipment.
On the other hand, the sales of travel and non-essential products are on the decline during COVID-19.
- The suitcase and the luggage.
- Party and event equipment.
- Luxurious clothing.
All in all, online retail traffic has decreased by 9 percent in the months since March 2020.
COVID-19 is likely to bring about a variety of changes over the long term. The most significant changes we can anticipate include the shift towards remote working as well as food delivery and online shopping.
According to the most recent study, conversion rates for e-commerce have not changed much however the future is looking very positive once coronavirus appears in our rearview mirror.
Things will be back”normal “normal” one day. Amazone
Business owners who operate online must make the most of this time to slow things down to get ready for the future after COVID-19.
This is the ideal time to revamp and enhance your store’s SEO as well as content to meet the demands of an upcoming surge of online customers.
Where do you begin?
1. Do an In-Depth Technical SEO Audit
A lot of people have used their days in quarantine to complete the home improvement projects they’ve put off.
The owners of businesses that sell on the internet ought to be doing similar things with their websites.
An in-depth SEO audit is among the most effective ways to position yourself to succeed when traffic numbers begin to increase.
It is necessary to go through every aspect of your platforms such as the structure of your website and site map, tags, and issues with content.
It is also essential to upgrade your internal linking structure to accommodate both desktop and mobile versions of your website.
To improve the structure of your site First, you must detect any 404 errors using a crawler.
You can choose to delete the pages in case they are no longer relevant, or you can fix them.
If you have many pages on your website due to the fact that you sell a variety of services or have a blog that is quite active Consider restructuring your website to make the pages more efficient.
It is advised that all your pages are less than three clicks from the home page, so you should divide them into categories to facilitate navigation.
Utilize auditing tools such as WooRank and SEMrush to examine the SEO technical aspects and identify areas that require improvement.
Here’s a tutorial on SEO techniques for eCommerce. It will help you identify current issues and help you make changes.
2. Optimize for Mobile-First Indexing
In the early months of March 2020, Google made it clear that the company is now moving to mobile-first indexing on all websites starting in September.
This means that Googlebot will rank your website’s performances on phones ahead of desktops – since the majority of users use smartphones to access the internet.
If your eCommerce site isn’t fully optimized to be mobile-first, this is the perfect time to take the initiative.
Make sure Googlebot is able to properly access your website’s content using the identical meta robot tags on both desktop and mobile versions of your website.
Make sure that your mobile site has the same information the desktop version does. A lot of developers make mobile versions simpler since the screen size is smaller.
Although a new design and layout are possible, however, it is essential that you don’t remove content to make mobile phones – because this is the data that Google will be able to index first.
3. Consider a Website Redesign
It’s a good time to reconsider your e-commerce website’s design and layout in order to provide your online store with an updated look following the pandemic.
This is definitely a huge task (and isn’t absolutely necessary for all). If you are considering a redesign if you’ve considered this is the best moment to get it done.
The primary goal of redesigning your site is to enhance the UX.
Look over the complaints you’ve received from clients regarding the functionality of your website like having trouble getting details on pages for products.
It is also advisable to check your website’s analytics to gauge your CTRs and bounce rates of different pages. These numbers may indicate certain areas of your site that require rework.
Be aware of the overall appearance of your site.
Your appearance can have a massive influence on how your brand is perceived and could even influence customers to believe (or be skeptical of) your company.
If your site’s pages look old-fashioned or your layout is clunky and confusing It’s a good decision to change to an updated design when the business slows.
4. Continue Investing in Content Marketing
In this period many online stores that are in decline are contemplating cutting down on their content efforts. This can cause more harm than you thought.
Websites that have a steady regular flow of fresh content are likely to rank higher and have more CTRs because of Google’s Freshness algorithm.
Even though your web traffic is slowing doesn’t mean you have to hold the content marketing train. If anything, you need to boost your speed right now.
The trick is to ensure that relevance remains the top priority.
Many companies are getting on the COVID-19 content train due to new coronavirus keywords trends. But, these subjects might not be the most appropriate to include with your own content.
Additionally, you shouldn’t focus too much on content that is sales-related at a time when sales conversion rates could be declining.
Many people are struggling with economic hardships and don’t have enough money to purchase certain things.
Instead, focus your efforts on creating trust and brand recognition.
For example, you could provide content on different applications for your product, or other topics that relate to your field.
Imagine that your store sells bicycles and parts.
You could write blog content about how to clean your bike effectively to prevent rust or the best way to carry out an engine tune-up.
This will show your brand’s experience and experience, which will assist you in earning the trust of your customers. In the ideal scenario, they will come to you when things are back to normal.
Naturally, cash is tight at the moment for a lot of companies.
If you are working with a marketing firm you should talk to the agency about budgets and determine the amount you can spend.
But keep in mind that great content generally has a significant benefit in the long run and is an investment worth it.
5. Build Your Email Subscribers List
The creation of a subscriber list must be your top priority in order to get leads that are likely to convert in the event of COVID-19.
This will help keep your customers engaged (and ensure that your name is in the top of their list) in the event that sales slow down.
The first step is to consider the motives for which consumers interact with companies, especially through social media.
Based on a survey conducted by Sprout Social, the most frequent answers were due to the fact that they were attracted by the products, promotions, get an incentive, and also because they liked the brand interesting.
It should form the primary focus of your email content and also the reason to sell your subscription.
Your content on every email should provide something that is more than the realm of sales and promotions.
If you’re publishing content that is revenue-driven but it’s not likely to make an impact, especially when your product line is in decline.
Concentrate on content that is informational in creation.
How-to-searches are extremely popular now because more and more people are searching for ideas to ward off boredom.
The creation of this type of content that drives users to sign up for an email is extremely successful today.