Do you believe greeting cards are obsolete? If so, then you need to think again. It’s a big, growing business with room for even more development in the future, with the UK spending up to £1.4 billion on greeting cards each year.
But, in such a competitive industry, how can you come up with innovative designs that set your cards apart? Well, to get the best outcomes, you can always make use of greeting card design software.
We’ve collected our top ideas for designing amazing greeting card designs that your clients won’t be able to resist, whether you plan to send them or else sell them.
- Doing Thorough Research
The first thing you’ll need to do is find out what types of cards your clients prefer before you put pen to paper. Look at current graphic design trends as well as see how you can incorporate them into a card design that is unique to you or see what hasn’t been done yet.
Finding your niche as well as the path you want to go can help you build a powerful brand for your web to print company.
Minimalism, asymmetric layouts, and also bold colors are all graphic design trends that are beginning to gain traction right now.
- Selecting Your Card
There are so many customization options with online greetings card printing, and the kind of card you select will influence various elements of your card’s design.
The first step is to determine your size. The typical greetings card size is A5, although smaller cards such as A6 are also popular.
Square cards are excellent for contemporary designs if you want something a bit different. The DL size refers to the standard envelope form, indicating that these cards are specifically intended for sending in the post.
After you’ve determined your ideal size, you’ll need to select a stock, which is the material on which a card is printed.
Premium silks are usually an excellent choice but there are limitations when you are writing with ballpoint pens. Uncoated writable stocks are your best option if you want customers to be able to write with any tool.
Do you want to make something that stands out from the crowd?
We have the answers for you.
Ice Gold stock shimmers in the light, tends to give an iridescent sheen that’s perfect for Christmas cards.
Whereas Kraft is a brown stock that is excellent for creating a handcrafted, DIY appearance – this one works best with dark, block colors that highlight the texture of the card effectively.
Eco-friendly cards are also on the rise. Recycled cards are uncoated, they can be recycled once the event is finished.
We’ll leave the decision to you since you know your brand and what your customers want and expect from your card.
- Choosing Colours That Go Together
The color you select should be complementary (that is, they should go together), but they must also be appropriate for the greetings card event. Here are some color ideas for different types of cards:
Colors For Christmas Cards
Reds, as well as greens, are the colors that we all associate with Christmas, but we believe cold blues have a place as well! This Christmas card design incorporates jewel tones such as emerald, ruby, and gold to create a winter feel.
Colors For Birthday Cards
When it comes to birthday cards, you have a lot more leeway with colors since pretty much everything goes! Bright colors, like this rainbow sprinkles birthday card design, are usually a popular choice since it gives the feeling of a joyful event.
Colors For Wedding Card
Anything floral and watercolor is considered to be a great option for wedding cards, either as invitations or to express your congrats to the happy couple. Rich jewel tones, geometric forms as well as marble backdrops, have all recently been popular.
- Selecting a Font
Is your card quirky? Is it classy? The choice of fond plays a very important role in defining the character of your card. Various fonts imply certain meanings, therefore choosing the correct one for your greetings card design is crucial.
Cursive fonts are popular for sympathy, wedding, and other cards that need a handwritten and personal appearance. They offer cards a more serious tone as well as a polished, beautiful appearance.
Cards with a quirky or comedic theme usually use one of two approaches: simple capital letters or a combination of the two.
Alternatively, newspaper-style fonts such as Times New Roman or Helvetica can also be used.
Keep fonts bold as well as clear on children’s cards, particularly if they’re targeted at those who are just beginning to read!
- Crafting The Ideal Message
Whether it’s a warm Mother’s Day greeting or the punchline of the joke you began on the cover, the message is the main purpose of your card.
Finding the right words may be difficult, particularly if this isn’t your robust suit. There’s a message for every tone of voice as well as occasion, so you’ll have no trouble finding the right one for your greetings card.
- Personalizing It
Especially if you’re creating cards for special occasions like weddings, making your own customized greetings cards is a fantastic way to stand out from the crowd. You can focus on adding a variety of personal touches to your cards after they’ve been printed, such as writing names in a calligraphy-style font. Here are a few suggestions to help you get started.
Decorate With Ornaments
Using ribbons as well as other embellishments to personalize your printed greetings card is a very effective method to do it. Top tip: When you’re designing your cards, think about where you’ll put decorations once they’ve been printed.
Create A Pattern
To create a stunning stamped pattern for your design, you can consider using a variety of patterns.
Dip flowers in paint and use them as a stamp. This method is preferred by most people. It gives your cards a great DIY appearance as well as allows you to add a 3D aspect to them.
Draw Customized Illustrations
Leaving room for customized illustrations is a very popular option for weddings save the dates as well as invites. It is another excellent way to give your cards a distinct touch and maybe a clear winning element for a greeting card company.
- Selecting Your Envelopes
Now that you’ve designed the ideal business card, it’s time to select your envelopes. It is something that helps to create a first impression.
Standard envelopes are the ideal option for an affordable, basic white envelope with a short tab. These envelopes are ideal for bulk purchases or for brands that are less expensive.
Luxury envelopes are the same pristine white as regular envelopes, but they’re made of a thicker, more spectacular paper material as well as have a longer tab, making them the best option for a high-end greeting card.
Red is the best way to go if you want something a bit brighter as well as more festive!
We hope our suggestions have sparked your imagination and that you’re ready to get started! Consider opting for the assistance of an effective greeting card design software to get the best results.