If you aren’t living under the rock, then you might have heard about Instagram. Yes, that visual sharing platform has millions of users. There is no doubt that Instagram is one of the major social media platforms. Instagram has also been quite helpful for businesses. As a result, many businesses often add Instagram as part of their marketing strategy.
Instagram provides businesses a stage to express themselves and market their products/brand and provides them the opportunity to capture more audiences. Moreover, it offers many features that you can utilize to spread your message.
Using the platform within its boundary can provide such benefits, then imagine the privileges it can provide if we can use it beyond. And that is why businesses are opting to embed Instagram widget on the website. As it allows them to use Instagram beyond the platform boundaries.
What Is an Instagram Widget?
The Instagram widget is the functional block that allows users to display Instagram feeds on website. As these widgets stream images and videos from the source, hence does not affect the website’s speed.
You can get these widgets easily from social media aggregators. Social media aggregators are amazing tools that help you to gather social feeds from various social media platforms and then display them as one single presentation on the website. In addition, they provide a dedicated Instagram widget that helps users to showcase Instagram content from your desired source on your website. They not only make your embedding process easy but also offer various features that add great value to this method.
For example, it allows you to personalize the widget as per choice. Here, you can change the font size, font style, make desired modifications, and add beauty to the widget. Moreover, it also provides you with the moderation feature that allows you to remove all unwanted and irrelevant feeds from your website and maintain its quality.
If you are still in a dilemma with using the Instagram widget for your business website, here are some benefits of embedding the Instagram widget on your website.
Benefits of Using Instagram Widget on website
As the world is making a giant leap towards online shopping and marketing, businesses are eager to add visual appeal to their website. After all, websites are the online representatives of brands. Therefore it is important to have an attractive website so that it attracts a larger audience. And this is where Instagram widget comes into play as it provides following benefits.
1. Adds vibrancy to your website
Images and videos are a great way to add some vibrancy and vividness to the website. Instagram users are known for providing engaging, attractive and colorful content. In addition, these contents have some vibe that makes it appealing. With the help of an Instagram widget, you can bring the same vibe to your website.
2. Bring liveliness to the website
Alongside images, Instagram also allows users to post their content using Instagram videos, reels, and more. Instagram widget seamlessly streams those on the website and brings liveliness to the website. Moreover, video content makes the website more engaging. As you can even embed posts from your Instagram account, you can upload videos explaining your products or upload your brand’s story and showcase them on the website. Videos are anyways more expressive and hence help your visitors to understand your brand in a better way.
3. Makes website engaging
Many business websites often lack the engaging factor. Hence many consumers avoid visiting them. As mentioned above, videos are a great way to keep your visitors hooked to the website. You can even upload behind the scene videos of your brand and embed them on the website. It sparks interest in the minds of visitors and engages them on the website.
4. Increases website traffic
As many business websites are marching to establish their online presence, it becomes important that more people get to know about your brand and website. Instagram widget helps in that case as well. It makes the website more engaging hence more people will be interested in visiting your website. Thus, increasing the website traffic and eventually increasing the market reputation. Also, better website traffic might help increase search engine ranking, giving you an edge over your competitors.
5. Provides a link between your website and Instagram
In this age of social media dominance, people often consider the website’s reputation and quality based on the brand’s social media strength. And for that you need to promote your social media handles and attract more audience. Instagram widget helps you in solving that purpose. It provides a sneak to your Instagram presence to your visitors. So even if someone is unaware of your Instagram presence, even they get to know about it. And with the option to follow, they can easily strengthen your Instagram presence.
Embedding the Instagram widget on the website is a smart marketing strategy that provides multiple advantages. We mentioned some of the handpicked benefits that we think might be enough to convince you to use them. We also suggest you use social media aggregators for a smooth and hassle-free embedding process.