How to Leverage a Celebrity Influencer for Small Business

Let’s face it- there would not be anyone who hasn’t followed an influencer on social media or otherwise. We all know them, we seek them and are inspired by them. We look towards our influencers to seek fashion advice and almost anything under the sun. This is what makes them so crucial for brands. They can piggyback on these influencer’s popularity to fulfill marketing goals.

It is safe to say- if you want to expand your brand’s reach and multiply sales, the most cost-effective way of doing so is with the help of influencer marketing platform where you can find the number of influencers suitable in your niche.

Influencer marketing does not mean shelling millions of dollars to celebrity influencers.  A well thought-out strategy can work wonders for even small brands.What matters in influencer marketing is not which influencer you choose, what matters is how you plan your campaign with the influencers you have. It is easy to break a single stick, it is practically impossible to break a bundle of sticks. You can get more out of a host of influencers rather than hiring a single influencer with a large audience.

Why business size is insignificant when it comes to influencer marketing

There is no doubt influencer marketing can catapult your business to heights you never imagined. Direct to Consumer fashion brand MVMT used the power of influencer marketing to push their products in a highly crowded watch and accessories market. They positioned their brand to be affordable yet fashionable and used many micro and nano influencers to spread the word. They created the hashtag #join the mvmt to promote their brand. This branded hashtag has been used more than 160,000 times on Instagram. This helped MVMT amass more than 1 million Instagram followers.

This is a brand that was established barely a decade ago by two college dropouts. With the help of a well-thought-out influencer marketing strategy, the company sold more than a million watches in a short span of about 5 years.

You do not need to have millions of dollars to run your influencer marketing campaign, a well-thought-out strategy on a budget can work wonders.

To expand brand awareness in the best way, you do not need top-notch celebrities, sports stars, or famous influencers to reach your goals, a clutch of next-door micro and nano influencers are enough to spread the word and get you sales.

Tips for your celebrity influencer marketing strategy

Ensure the right product-celebrity fit

 Firstly, you need to choose a celebrity that matches your brand’s identity. You cannot expect a football star to endorse women’s beauty products. There has to be a coherence between the product and the brand. If you are selling women’s beauty products, a makeup influencer could be the right fit. That’s why it is crucial to hire the right influencers.

Ensure your product is up to the mark

You may have a great advertising strategy,  but if your product does not perform, it is of no use. A single bad review can spell doom for your business. No matter how much you spend on paid advertisement or influencer marketing, if your product isn’t up to the mark, you will just end up wasting time and money.

Hire non-controversial celebrities

This may be very obvious, but hiring someone who has been on the wrong side of the law can be suicidal. Even established brands have seen their sales plummet and brand value erode due to controversies plaguing their influencer celebrities.

Avoid celebrities that promote too many products

Some influencers promote anything that comes their way, diluting their personal brand effectiveness. You shouldn’t hire a jack of all trades and master of none. Instead, he should be dedicated to sponsoring your product. His posts should help his followers  in using your product in the right way.

Why do celebrity endorsements matter so much?

Celebrities are complete ‘brands’ in themselves. So much so, many brands now find it difficult to promote their brands without the help of celebrities or influencers. Traditional marketing platforms like paid ads on social media, print media, TV, or radio do not work unless an influential celebrity is involved.

It is practically impossible for Small businesses to advertise without using the brand value of celebrity influencers.

For businesses on a budget, the best way to reach their marketing goals is to hire a host of second- or third-rung celebrities. Their combined number of followers is enough to help you spread the word or increase sales numbers.

In a nutshell

All businesses need to have a celebrity on board to increase brand awareness and sales. Small businesses can leverage the power of many and use creative campaigns that help increase customer sales and awareness. There is practically no other way brands can promote their products, as well as they can do with the help of influencer marketing.

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